May 22, 2022

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Rebranded, repositioned: O2 Beach Club resort in Barbados: Journey Weekly

4 min read

Homosexual Nagle Myers

Corrected: The headline on this report was corrected to say that the O2 Seaside Club & Spa is located in Barbados.

Making an attempt to grab headlines even though promoting a resort renovation with a reopening date of Oct. 1 in the midst of a flurry of put up-pandemic Caribbean reopenings, stacks up to a bit of a obstacle.

Include to the obstacle a rebranding of the home below a new title and its repositioning as a new entry in the luxurious boutique sector.

Enter Patricia Affonso-Dass, group common manager of Ocean Resorts Group, a few attributes on the south coastline of Barbados. (She’s also the former president of the Caribbean Resort and Tourism Affiliation.)

The Barbadian, household-owned resort group entered the hospitality small business in 1992. Its portfolio consists of the challenge: The quickly-to-open up, all-inclusive O2 Beach Club & Spa, the former Ocean Two Vacation resort & Residences on Dover Seaside in St. Lawrence Gap.

Affonso-Dass explained that the team was “self-assured” that O2 Beach Club and Spa would “consider center phase in Barbados’ luxury boutique offerings with personalized provider, upscale lodging, planet-course eating and the pleasurable, relaxed vibe of the south coastline.”

The O2 identify, by the way, is a nod to the symbol of oxygen, “an component as organic and as daily life important as the act of respiration,” she reported.

The transformation of the Ocean Two Resort & Residences incorporates up to date design, upgraded facilities, luxury lodging and plenty of  community spaces in which to chill out and lounge. O2 will welcome all ages.

“We want our visitors to feel like they have just turn out to be VIP users of the coolest beach  club in Barbados,” Affonso-Dass mentioned.

“We are internet marketing O2 to empty nesters, our purchaser base of visitors from the U.K. and North America and younger specialists and households who want to practical experience the lively, enjoyable vibe of the south coast,” she reported. “There is certainly heaps of strength in this article, and we’re putting our very own spin on the vacation working experience with curated pursuits like mountaineering, catamaran sailing and windsurfing classes.”

O2 will have 130 rooms and suites, such as swim-up rooms and a new 9-tale, 42-suite tower topped by a rooftop pool and high-quality eating restaurant three swimming pools (two are adult-only) six dining alternatives 7 bars (two are swim-up) Acqua Spa health centre with rooftop yoga courses a teenager lounge and day by day courses with matters this sort of as preparing nearby recipes, actively playing the metal pan drum and learning the fantastic artwork of participating in dominoes like a community.

Accommodations slide into three Collections: Club capabilities 18 substantial oceanview or oceanfront lodge rooms with balconies Concierge offers 70 just one- and two-bed room suites with kitchens and add-ons this sort of as customized grocery company and complimentary spa therapies and Luxurious has adult-only suites that incorporate swim-up rooms with entry to the river pool.

“Our reservations books are open up, and we’re promoting for the Festive [holiday] period and wintertime,” stated Jacqui McDermott, product sales and marketing supervisor of Ocean Hotels Group.

All-inclusive charges at O2 start out at $482 per space, per night, double in a Club place and at $963 per area, for each night time, double in a Concierge Collection one particular-bed room suite.

The Ocean Motels Group also includes the all-inclusive Sea Breeze Beach front House and the all-suite South Seashore Hotel in the vicinity of Rockley Beach front. The three attributes in the lodge team adhere to rigid overall health and safety Covid protocols, and Affonso-Dass reported she hoped to offer you on-web-site testing for attendees when they return to or enter the U.S. after their stay.

“Our concept for our O2 visitors is that they are coming to a fantastic spot and remaining at an all-inclusive luxury assets with a beach front vibe and sense, with a lot of attention with out pretension, in a pleasurable place of Barbados,” she explained.

McDermott reported that advisors are critical to the results of the resorts. “We pay out commissions from 12{2c7239c9a7a702744f50a2550e3a606796d212ac94bcade170c7080cb738bbda} to 14{2c7239c9a7a702744f50a2550e3a606796d212ac94bcade170c7080cb738bbda} as well as extra incentives such as place upgrades and neighborhood welcome deals for their consumers,” she claimed.

Ocean Accommodations Team has a loyalty rewards software for advisors. Those who sign-up by July 15 are entered in a raffle to acquire a 7-night keep at O2.

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