May 22, 2022

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Experienced In Leisure

Novotel collaborates with design and style teams

3 min read

Novotel, a midscale hospitality model, has teamed with 4 worldwide style teams to bring the brand’s new vision of modern day, 21st century design to the planet. Adhering to an extreme around the globe style and design pitch, Novotel selected four winning concepts that will be brought to lifestyle at Novotel places all around the globe, shifting Novotel from a standardized model to a hospitality leader in the midscale hotel house. By picking out four distinctive concepts, Novotel will present flexibility to its possessing and franchisee companions, allowing each to opt for and customise an great design and style that greatest fits the exclusive character of the location.

“Novotel has embraced a new eyesight in terms of resort design,” reported Nadège Keryhuel, VP, Novotel Brand. “We are excited to operate with 4 outstanding design and style teams, who will assistance us creatively rework our accommodations as a result of a established of distinct visions of modern, high quality hospitality. Our purpose is to obtain a signature resort encounter, with out standardization, from check-in to checkout—a main evolution for the model and a primary method in the midscale phase.”

The brand’s new design and style associates show a solid vision on the evolution of societal behavior and latest consumer tendencies across Europe, Latin The usa, Middle East and Asia.

For the duration of the new style and design strategy’s world wide connect with to motion, style teams have been invited to submit principles that bundled a lively social hub that would enchantment to locals as very well as attendees and a fashionable, intuitive and ageless style and design that incorporates superior-high-quality, sustainable resources. The successful concepts will now be brought to everyday living, not only in the rooms, but also within resort popular areas this sort of as the social hub, health and fitness areas and spas—ensuring that each instant at a Novotel is made with function and for greatest visitor enjoyment.

The layout teams and their successful submissions:

  • RF Studio: adaptable, sustainable, uncomplicated to renovate, this concept delivers a homey feeling and sudden atmosphere guests are encouraged to find out a new way of resort residing and experience like they are at the heart of a village.
  • Metro: modeled about Novotel’s of ‘Time is on your side’, this modern layout notion options natural tones and raw products, inviting friends to delight in a multifunctional and adaptable area that evolves through the working day.
  • Sundukovy Sisters: This strategy blends organization with satisfaction and mixes perfectly-remaining amid exceptional ‘co-living’ areas that embrace lively, social surroundings, existing tendencies and timeless comforts.
  • Speculation: With a focus on cutting down not only actual physical waste, but also reducing wasted place and time, this structure principle permits visitors to achieve the harmony they seek all through their keep.

“Novotel is endowed with sturdy model features and a background of innovation and excellence within the worldwide hospitality industry. We have been encouraged to build on these strengths, with the intention of continuing to give the most effective visitor practical experience amid the evolving expectations of locals and intercontinental travellers alike,” mentioned Damien Perrot, world-wide SVP, style, Accor. “We pushed the boundaries to conceive contemporary, intuitive layout concepts, wherever the way we organize the area, the decor and each individual one object or factor serves a certain function. All the picked types responded to this request brilliantly, permitting us to re-interpret the way we design and style Novotel inns around the globe. We seem ahead to composing the following chapter in the brand’s acclaimed achievement story and to having Novotel to new heights in the a long time to come.”

“At Novotel, we are usually hunting to innovate and to uncover new techniques to improve the guest experience, so we’re delighted to enter a new period of our structure technique and seem forward to observing it arrive to everyday living in our spots close to the world,” extra Keryhuel.

More than the next quite a few many years, friends can count on to see these new layouts showing at a amount of Novotel destinations globally. Highlights consist of Novotel Moscow Comcity (Sundukovy Sisters), Novotel Lviv Centre (Speculation), Novotel BH Savassi (Metro), Novotel Canela (RF Studio), Novotel Victoria Island Lagos (Sundukovy Sisters), Novotel Kinshasa (Metro), Novotel Vladivostok (Metro), Novotel Mexico City Insurgentes WTC (Sundukovy Sisters), Novotel Criciúma (Metro) and Novotel St Petersburg Airport (Sundukovy Sisters), among the some others.

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