May 17, 2022

Church Street Espresso

Experienced In Leisure

NH Resort Group to Sign up for World Hotel Alliance Merge Loyalty Programmes

7 min read

(23 Apr 2021)
NH Resort Group has unveiled strategies to be a part of the Worldwide Lodge Alliance (GHA) and
merge its NH Rewards loyalty programme with Discovery, GHA’s
loyalty programme, in early 2022.

The merger will establish Discovery a single of the 10
largest loyalty programmes in the hospitality sector, with in excess of
900 collaborating motels.

Primarily based in Madrid, Spain, the NH Hotel Group is one particular
of the largest lodge providers in the environment. Below a few manufacturers,
NH Motels, NH Collection and nhow, it operates above 360 lodges in
30 nations, principally in Europe and South The united states.

NH Hotel
Team is bulk-owned by Minimal Motels, a Bangkok-centered operator
of additional than 160 inns and a GHA shareholder. Minor’s world
family of manufacturers these kinds of as Anantara, Avani, Elewana Assortment, Oaks
and Tivoli are by now member models of the alliance and
participate in Discovery.

Chris Hartley, GHA’s CEO, stated, “NH will strengthen the alliance throughout what has been a complicated period of time for the hospitality market,
additional leveraging our collective acquiring electrical power and
collaborative marketing and advertising attempts. It also provides our 17 million-moreover
Discovery associates accessibility to hundreds of new places in
South The united states, Spain, Germany, Italy, and Benelux, in which
until eventually now we had constrained protection.”

GHA is preparing to
launch a redesigned variation of its Discovery programme in Q4 2021. The
up grade will consist of an array of new functions this sort of as a digital
benefits forex and promotions and advantages for nearby users
even when not staying in the resort.

Ramon Aragones, CEO of NH Hotel Team, who will be
signing up for GHA’s board of directors, explained, “Being section of Minimal
Accommodations, we are presently increasing NH’s presence into new markets,
these types of as Australia. With Minor’s brand names collaborating efficiently
in the Discovery loyalty programme for several decades, this was a
reasonable move for NH and our shoppers. It enriches the selection for
NH’s 10 million members, opening up places throughout Asia,
Australia and North The united states and would make us far more aggressive
with a loyalty platform to rival the very best in the sector. I am
delighted to be part of Dillip Rajakarier, Minor’s CEO, on the GHA
board, the place I appear ahead to remaining associated in the strategic
advancement of the alliance as a result of a potent collaboration with a
incredible selection of independent brand names.”

See also:

What is the IATA Travel Move, and what does it signify for
travellers, airways and the worldwide travel market? Distinctive
movie job interview with Vinoop Goel
.

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