May 16, 2022

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Experienced In Leisure

IHG Accommodations & Resorts launches new Luxury & Life style collection brand

4 min read

Resort X, Brisbane, Australia

Vignette Assortment gets the sixth addition to IHG’s brand name portfolio in the previous four decades, taking it to 17 in overall across nearly 6,000 resorts in far more than 100 nations.

IHG Motels & Resorts has these days introduced Vignette Assortment as its new Luxury & Life-style brand, with resorts in Australia and Thailand the 1st to join the selection.

Vignette Assortment turns into the sixth addition to IHG’s manufacturer portfolio in the earlier four several years, getting it to 17 in overall throughout nearly 6,000 lodges in more than 100 countries. The Assortment more enriches IHG’s speedy-increasing Luxury & Way of life supply for both equally leisure and small business travellers.

IHG’s Vignette Selection will give homeowners of environment-class unbiased motels the chance to keep their distinct id whilst benefitting from our world-wide scale, Luxury & Life-style skills, and impressive IHG Benefits loyalty programme. These distinctive properties in sought-immediately after urban and resort areas will speed up IHG’s advancement and meet up with an expanding urge for food from travellers for a single-of-a-variety stays.

Keith Barr, CEO, IHG Hotels & Resorts, commented: “Our new Vignette Assortment offers IHG a powerful way to welcome entire world-class independent motels into our manufacturer relatives, combining every property’s distinctive identification with the electricity of our world scale. As our very first resorts in Australia and Thailand each showcase, each assets is as one of a kind as the future, and all will be endorsed by IHG’s dependable track record for quality.

“We’ve been strategic with the enhancements we have built to our Luxury & Way of living portfolio in latest decades, which at a lot more than 400 hotels and 100,000 rooms is the 2nd most significant in the industry. We’ve crafted on the heritage and worldwide achievement of our InterContinental model, with the fast worldwide growth of Kimpton and Hotel Indigo, and acquisitions of 6 Senses and Regent. We expect to appeal to much more than 100 Vignette Assortment inns in 10 a long time, and the manufacturer will be important to providing our ambition of market-leading internet rooms growth.”

Amongst the to start with accommodations to sign up for IHG’s Vignette Assortment will be Resort X, a 5-star lodge, dining and life style place in the centre of Brisbane’s Fortitude Valley, Australia. Lodge X’s distinct structure and luxurious amenities rejoice this legendary Brisbane neighbourhood as a result of ultra-great art, Avant Garde lighting and remarkable views of the cityscape.

Thailand’s vivid Pattaya Aquatique lodge will also be a person of the initially accommodations to be part of the Vignette Assortment. Performing in collaboration with Thailand’s leading integrated lifestyle true estate group, Asset World Corporation General public Firm Minimal (AWC), the lodge is based in Pattaya’s Aquatique district, the city’s first iconic lifestyle place. 

Mrs Wallapa Traisorat, CEO and President, AWC, commented: “AWC feels honoured to be the first partner in Asia and a single of the initial globally to launch a hotel beneath IHG Motels & Resorts’ new Vignette Selection. With the backing of IHG’s world programs and help, we are assured that our unique hotel, positioned in the lively and energetic beachfront vacation spot of Pattaya, The Aquatique, will attraction to all travellers trying to get inspirational and extraordinary experiences.” 

Meet up with Vignette Collection

Whether it’s a metropolis haven, sunlight-kissed resort, or over and above, IHG’s Vignette Assortment will deliver one-of-a-form stays, with every resort serving up a distinctive provider fashion and character.

Owners of unbiased motels and small chains are more and more attracted to the chance to reward from the scale, abilities and expense of a world wide lodge manufacturer leader, these types of as IHG. People joining IHG’s Vignette Selection will get swift entry to entire world class profits shipping and delivery and visitor reservation systems, Luxurious & Life-style abilities, our powerful IHG Benefits loyalty programme, and procurement personal savings. All of this will appear with no superior upfront prices and each individual lodge will keep its unique id.

Along with the important owner benefits, Vignette Selection will meet the requires of travellers searching for enjoyable impartial remain activities, and give a greater option of exceptional locations to earn and burn loyalty points. Nowhere is this additional sought just after than in Luxurious & Lifestyle, in which the motivation for unique encounters and distinctive service is long term.

Seamless conversions of high-good quality, special impartial luxury and life style hotels and modest portfolios will further more quickly-track IHG’s growth in a current market worth a lot more than $100 billion, and wherever a lot more than 1.5 million rooms globally are presently impartial. In excess of the future 10 years, IHG expects Vignette Collection to bring in much more than 100 qualities globally.

Luxurious meets purpose

As element of IHG’s long-term Journey to Tomorrow liable business designs, we are dedicated to caring for our individuals, communities and planet. Vignette Selection will embrace this – IHG will operate with entrepreneurs and lodge groups to engage with initiatives of their deciding on, as portion of a shared eyesight to construct brighter futures for persons in the communities exactly where we work. Accommodations will also have the prospect to positively influence nearby youth empowerment teams via focused abilities-making methods, on-internet site gatherings, and volunteering. This will more add to IHG’s very long-expression determination to improving upon the life of 30 million persons in communities around the environment by 2030.

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