May 22, 2022

Church Street Espresso

Experienced In Leisure

EDG Layout appoints hospitality sector powerhouse Robert Shen to spearhead their subsequent chapter in Asia

2 min read

Robert will be using in excess of the reins from Michael Goodman, who is leaving to go after his extensive-held passion in F&B enhancement and possession.

Singapore – Award-profitable method, branding and style and design business EDG Design has appointed Robert Shen as Taking care of Director and Lover to bolster their senior leadership workforce in Singapore. As a qualified architect, Robert has around 25 several years of design and style, administration and organization enhancement working experience across luxury and boutique hospitality, F&B, residential and retail sectors. Robert has labored with hundreds of house owners and builders all-around the environment and brings considerable international expertise to the EDG workforce. Obtaining produced reputable and reliable partnerships with main hotel makes this sort of as Hilton, Hyatt, Accor, Marriott, IHG, 4 Seasons and Shangri-La, as very well as independent operators which include Metropolis of Dreams, Sands and Armani Accommodations, Robert’s affinity for strategic considering and small business acumen, coupled with his refreshing Californian technique, sites him in the great position to direct EDG Style and design into its up coming chapter. Robert will be getting around the reins from Michael Goodman, who is leaving to go after his prolonged-held enthusiasm in F&B advancement and possession.
 
Functioning together with Rob is EDG’s senior management workforce, comprised of Principal and Inventive Director Piya Thamachariyawat, Design and style Director Simon McDonald, and Senior Inventive Strategist Sam Sheldon. Regarded for her impressive and richly layered, emotive patterns, Piya has been with the corporation for about 20 a long time and manages the conceptual course for all assignments. Sam heads up EDG’s in-home branding and strategy studio, Catalyst, and as a professionally properly trained chef and previous hospitality analyst with HVS, he combines quantitative, study-dependent evaluation with resourceful, strategic preparing to deliver revolutionary, market place-driven F&B answers. EDG’s mixture of strategic concepts and branding, coupled with their signature of bespoke, narrative-driven interiors has resulted in numerous awards and accolades, most lately with the openings of The Chinese Nationwide in Jakarta and Firangi Celebrity in Singapore.

“I’m fired up to be part of this studio of awesome, imaginative expertise,” states Shen, “The group at all degrees are amazingly collaborative, passionate, and quirky – in a great way – which would make for fantastic crew chemistry and prosperous initiatives. I’m searching forward to collaborating with our owners, operators and partners as we continue producing exclusive F&B and hospitality tasks around Asia and further than.”

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